Creating an organisational culture which encourages everyone to think differently and try out new or better ways of doing things requires strong leadership and a willingness to support appropriate risk. Focusing on desired outcomes rather than prescribing how these should be achieved can be a good starting point.
Encouraging creativity and innovation may involve:
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"If you follow the line that the greatest innovation and creativity is needed at the greatest times of change, then we are in that position at the moment. So there is more need… for that now than there has been in decades because of the climate that we are currently in."
Blanchard, K (2006) Self Leadership and the One Minute Manager, London, Harper Collins