Creating an organisational culture which encourages everyone to think differently and try out new or better ways of doing things requires strong leadership and a willingness to support appropriate risk. Focusing on desired outcomes rather than prescribing how these should be achieved can be a good starting point.
Encouraging creativity and innovation may involve:
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"Leaders are clear about the standards required but not rigid in determining how people approach their work, allowing space for creativity and new ideas."
(Enabling Leadership Research, 2016, p21)